Muppets in Moscow: The Unexpected Crazy True Story of Making Sesame Street in Russia

Muppets in Moscow: The Unexpected Crazy True Story of Making Sesame Street in Russia

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  • Type:Epub+TxT+PDF+Mobi
  • Create Date:2023-01-08 04:17:30
  • Update Date:2025-09-23
  • Status:finish
  • Author:Natasha Lance Rogoff
  • ISBN:1538161281
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Summary

The captivating account of a young female television producer's adventures bringing Sesame Street to post-communist Russia。 In the early 1990s, communism had collapsed and Russia was finally awakening, economically and culturally。 The timing appeared perfect to bring Sesame Street to millions of children across the country, introducing them to Western liberal values, capitalism, and concepts such as diversity and inclusion。 No one had any idea just how challenging this would prove to be。 In Muppets in Moscow: The Unexpected Crazy True Story of Making Sesame Street in Russia, Natasha Lance Rogoff brings this gripping drama to life。 Rogoff, a young American television producer fluent in Russian, was chosen to lead a crew of American and Russian artists, producers, educators, writers, and puppeteers to create the Russian adaptation。 During the four-year production, against the backdrop of bombings and the assassination of her Russian broadcast partners, Rogoff remained determined to bring humor, entertainment, and democracy to Russian children。 With a sharp wit and compassion for her Russian colleagues, Rogoff observes how cultural clashes colored nearly every aspect of the production, from the show's educational framework to scriptwriting to the new Slavic Muppets themselves, often pitting Sesame Street's Western values against five centuries of Russian thought。 In spite of the challenges, the show would go on to become a major hit, airing for over a decade。 Muppets in Moscow reveals all the amazing, elaborate, behind-the-scenes action and work that goes into the making of a beloved children's television show--from creating the Muppets and determining their distinct "personalities" to hiring the actors and creating the set--all while ensuring that Russian culture is respected and represented。 More than just a story of a children's show, this book explores Russia's people, their culture, and their relationship with the West that remains relevant even today。

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Reviews

Sarah Bodin

So incredibly interesting。 I wasn’t in love with the writing style。 Reminds me of ‘A Beautiful Day In The Neighborhood’。

Cat Colwell

Book rec time - first 5 ⭐️ read for 2023, not bad for January 3。Muppets in Moscow: The Unexpected Crazy True Story of Making Sesame Street in Russia by Natasha Rogoff。This is not my usual reading fodder - complete honesty, it was the amazing cover that lured me in。Technically memoir, actually a 'keep your hands inside the ride at all time' roller-coaster, a crazy no-shit-there-I-was story of the total madness that followed the fall of the Soviet Union, but with Muppets。 Bombings, assassinations, Book rec time - first 5 ⭐️ read for 2023, not bad for January 3。Muppets in Moscow: The Unexpected Crazy True Story of Making Sesame Street in Russia by Natasha Rogoff。This is not my usual reading fodder - complete honesty, it was the amazing cover that lured me in。Technically memoir, actually a 'keep your hands inside the ride at all time' roller-coaster, a crazy no-shit-there-I-was story of the total madness that followed the fall of the Soviet Union, but with Muppets。 Bombings, assassinations, Elmo's AK-47 enforced abduction。。。 Sometimes fact is stranger than fiction。 Who better than the Muppets, said then-Senator Joe Biden (who spearheaded the US government efforts to fund Ulitsa Sezam), to teach Russian children democratic values and the benefits of a free market economy。 Of course, you can't complete a book called Muppets in Moscow without going full circle to the current iteration。 Which is to say, after 14 successful years, it was Putin's people who forced the show off the air。 Anyway, a big thumbs up to this crazy book。 。。。more

Sara Goldenberg

it was mostly about Russia not the puppets。 Even the pictures are black and white

Linda Perlstein

As good as this book is, it really begs to be a documentary film instead (or in addition)! The author is a documentary filmmaker after all! Putting this out there to manifest my wish…。

Gretchen

This book is an interesting read, fairly detailed but not hard to get through。 In the process of getting Sesame Street produced in Moscow, the author fills in many details that I did not understand about the Russian people and way of life shortly after the breakup of the USSR。 Highly recommended。

Nika

best Christmas present and one of my favorite books I've read all year。 Lance Rogoff captures an absolutely crazy moment of Russian history with wit, charm, and a keen understanding of Russian and American cultures。 best Christmas present and one of my favorite books I've read all year。 Lance Rogoff captures an absolutely crazy moment of Russian history with wit, charm, and a keen understanding of Russian and American cultures。 。。。more

Katherine

Muppets in Moscow details the trials and tribulations of navigating post-Communist Russia to make a Russian version of Sesame Street。 I really enjoyed the behind the scenes look at the process of creating Sesame Street, the cultural differences illuminated during the process, and how the teams came together to craft a Sesame Street unique to Russia。 While the content of this book was interesting, I found the writing to be perfunctory - the four star rating is on the strength of the story itself。

Louise

This story of the brave souls who brought the Muppets to Moscow shows the obstacles to doing business in Russia in 1993 – 1996 as Glasnost faded into the dawn of the oligarchs。Sesame Street has licenses throughout the world。 Its franchise requires that each country adapt SS’s policies regarding education and entertainment and modeling inclusive behavior among children。 With this, they must make their programs fit the local culture in script, set design and with puppets that reflect traditions i This story of the brave souls who brought the Muppets to Moscow shows the obstacles to doing business in Russia in 1993 – 1996 as Glasnost faded into the dawn of the oligarchs。Sesame Street has licenses throughout the world。 Its franchise requires that each country adapt SS’s policies regarding education and entertainment and modeling inclusive behavior among children。 With this, they must make their programs fit the local culture in script, set design and with puppets that reflect traditions in the local folklore and style。 TV producer Natasha Lance Rogoff who had no experience in producing children’s shows, was hired for her Russian language skills and acquaintance with Russia and its media。The SS protocol is that the locals will show their support by providing 30% of the funds。 Along with a Russian contact from her work on the Reagan- Gorbachev Summit Lance Rogoff made the rounds。 Funds appeared and disappeared throughout。 Two those whom they met in the chase support were for money were assassinated; another survived when his chauffeur took the hit。 No reasons for the hits are given, and are probably not known, but you can suspect that it has to do with oligarchs vying for position。 Over 200 people worked on Ulitsa Sazam (Sesame Street in Russian)。 Some are profiled and have interesting backgrounds。 Many have trouble buying into the concept。 For instance, they suggest a puppet from folklore who eats children; they don’t understand why any child would want a friend in a wheelchair; someone with a wheelchair is privileged; why would they want to include ethnicities that are fighting to remain free of the USSR; and why should they need popular (western style) music when they have Tchaikovsky? With patience, training, viewing of focus groups and visits to New York, you see the process of getting them on board。The staff suffers from not being paid, from strikes (theirs and others) and being evicted from their studio at gunpoint。 There are procurement problems of getting set materials and cash into Russia for which there are innovative solutions。Through all this, the author falls in love, marries and gives birth。There is incredible pride in the mission accomplished and the reader feels it too。 Ulitsa Sazam ran for 10 years in Russia and its former territories。 There is surely a story as to how it ended but it is not told here。 Its broadcast stations are now propaganda outlets。There is an epilogue with probably as much “where are they now” as can be shared。 There are a number of B & W photos, many are group shots。 It would be good to have more of the puppets and the sets。 There is no index。This is a high interest engrossing read and well worth your time。 。。。more

Julie

Rogoff tells her tale of working for Sesame Street in the 1990’s and trying to get the post- Soviet Russians to embrace a Russian Sesame Street to air in their country。 I really enjoyed this book and the author does a nice job relating her time in Russia and the people she worked with。

Barbara

More red tape than imaginable and people gunned down for politics, I guess。 Russia is a strange place。 But Natasha Lance Rogon and the Children’s Television Network persevered。 Sesame Street was successful and on for several years before politics shut it down

Lisa Toledo

This book does a great job of telling an engaging story while also setting the scene of the sociopolitical climate of Russia in the early 90s, right after the fall of the Soviet Union。 The collaboration with Russians over the production of Sesame Street shows both the Russian national pride and pain, as well as the hope and fear of the undetermined future。 I’d highly recommend this book if you are interested in learning more about this moment in time。

Fiona

This could easily have been a 4 star book if it had been better edited。

Michael Norwitz

Natasha Lance Rogoff was one of the producers of Ulitsa Sezam 。。。 the Russian-language version of Sesame Street broadcast for a decade in the late 90s。 The book recounts the project from conception through fruition, taking the reader through the difficulties of the post-Soviet system。 The writing is engaging and I found it riveting as any novel。

Linda

This review has been hidden because it contains spoilers。 To view it, click here。 This book was fascinating and full of the unexpected。 I read it for two reasons: first, because I love the Muppets (I was too old to fully appreciate Sesame Street when it first came along, but The Muppet Show had perfect timing), and second, because I’m a huge fan of the 2010 documentary Exporting Raymond, about Phil Rosenthal’s efforts to convince the Russians to produce a version of Everybody Loves Raymond。You’ll get no argument from me about Russians having given the world many important cul This book was fascinating and full of the unexpected。 I read it for two reasons: first, because I love the Muppets (I was too old to fully appreciate Sesame Street when it first came along, but The Muppet Show had perfect timing), and second, because I’m a huge fan of the 2010 documentary Exporting Raymond, about Phil Rosenthal’s efforts to convince the Russians to produce a version of Everybody Loves Raymond。You’ll get no argument from me about Russians having given the world many important cultural and intellectual touchstones, from Tchaikovsky to Kandinsky to Gordeeva and Grinkov。 But if it had been me there in Moscow, beating my head against successive brick walls, I think I would have decided early on that not only does Russia not want a version of Sesame Street (something Natasha was told repeatedly), perhaps Russia does not deserve Sesame Street。I’m sure this would have occurred to me around the time of the first assassination of a media figure I hoped to work with, if not sooner。 Since I’ve heard for years that “There is no cow in Moscow,” I was surprised that the audio reader pronounced it bovine-inclusively。I’m glad that I didn’t know until the end notes that the author’s given name at birth was Susan。 She changed it to Natasha because of her love for Russia。 (This would have been epic if she had a brother named Boris。) I’ve been a lifelong Anglophile, but never felt the need to change my name to Pippa or Gemma。 I suppose I could change it to Camilla, but it would be in honor of The Great Gonzo’s chicken friend, not the Queen Consort。 。。。more

Rebekah

https://newbooksnetwork。com/muppets-i。。。 https://newbooksnetwork。com/muppets-i。。。 。。。more

Jeni

I saw this book on display at my library and picked it up on a whim。 I’m so glad I did。 I couldn’t put this book down。

Michael

Really incredible story!

Cynthia

A real good, easy to follow account of what it took to get the Russian version of Sesame Street on to Russian TV in the early 1990's。 The author was the Producer of the show (she also produced the Mexican version of the show) & she tells about having to work around political issues, assassinations, money/funding issues, the set & puppets to be developed, cultural differences & all the travel involved。 A lot of history kind of tags along in the telling of this story, & I really enjoyed that aspec A real good, easy to follow account of what it took to get the Russian version of Sesame Street on to Russian TV in the early 1990's。 The author was the Producer of the show (she also produced the Mexican version of the show) & she tells about having to work around political issues, assassinations, money/funding issues, the set & puppets to be developed, cultural differences & all the travel involved。 A lot of history kind of tags along in the telling of this story, & I really enjoyed that aspect。 We also get a window into what was happening in the author's personal life at the same time that she was getting the Russian Sesame Street going。。。。。& that too is interesting! The title of the book is perfect。 This is a very interesting, easy to read non fiction book。。。。。。。。。& it was interesting all the way to the end, when the author talks about a return visit to Russia in January 2020。。。。& she reflects on all the changes that have happened there。 I can easily recommend this book to anyone!I received an e-ARC of the book from publisher Rowman & Littlefield via NetGalley in return for reading it & posting my own fair/honest review。 。。。more

C

A great memoir, full of interesting cultural clashes set in an fascinating period of history (early-to-md 1990s)。 This would be of interest to anyone who works in intercultural teams, the world of media production, education, or living/working in the context of formerly communist countries。 If talking about a book is an indicator of its thoughtfulness and impact, this scores high。 I found myself sharing so many interesting anecdotes with friends and family as I was reading! In terms of readabili A great memoir, full of interesting cultural clashes set in an fascinating period of history (early-to-md 1990s)。 This would be of interest to anyone who works in intercultural teams, the world of media production, education, or living/working in the context of formerly communist countries。 If talking about a book is an indicator of its thoughtfulness and impact, this scores high。 I found myself sharing so many interesting anecdotes with friends and family as I was reading! In terms of readability, there is plenty of dialogue to keep the account moving along。 I listened to the audio version and found the narrator fantastic。 。。。more

Lisa Foster

get this book and watch the impossible come to lifeThis is a tale of dedication and love for a cause。 Rogoff’s telling of brining Sesame Street to Russia is engaging and shows what you can do if believe in and love what you are doing。 Incredible characters and moments。

Evan

A fascinating look at the macroeconomic and political situation immediately after the Cold War through the lens of localizing Sesame Street in Russia。 Well-written and provocative。

Michelle Huffman

What a great way to learn about Russia at a key moment in its history, post-communism but pre-Putin, as well as the Sesame Street production in general and how it attempted to integrate Russian and US values。 Natasha made this production happen while changing from a risk-taking, career-minded single woman to a married mother of a newborn。 It's a heartfelt, unique perspective that honors the value of art, culture and camaraderie。 What a great way to learn about Russia at a key moment in its history, post-communism but pre-Putin, as well as the Sesame Street production in general and how it attempted to integrate Russian and US values。 Natasha made this production happen while changing from a risk-taking, career-minded single woman to a married mother of a newborn。 It's a heartfelt, unique perspective that honors the value of art, culture and camaraderie。 。。。more

Susan

3。5 stars。 Fascinating book about the efforts to launch a Russian version of Sesame Street in the newly post-Soviet world of the early 1990s 。 Of course there were culture clashes, but there were also more serious obstacles。 Two journalists/broadcasters who offered to air the show on their networks were murdered。 Armed Russian police raided the new show's offices and seized irreplaceable scripts。 The author, who was a documentarian with no experience in children's programming, repeatedly had to 3。5 stars。 Fascinating book about the efforts to launch a Russian version of Sesame Street in the newly post-Soviet world of the early 1990s 。 Of course there were culture clashes, but there were also more serious obstacles。 Two journalists/broadcasters who offered to air the show on their networks were murdered。 Armed Russian police raided the new show's offices and seized irreplaceable scripts。 The author, who was a documentarian with no experience in children's programming, repeatedly had to convince the American Sesame Workshop executives not to pull the plug on the production。 Loses half a star for the author's insistence that Ulitsa Sezam was an essential strategy to teach Russian children about the benefits of American democracy。 We all know how well that turned out, both for the formerly Evil Empire and our own。 。。。more

Les

I reviewed this book on our YouTube channel! You can watch it here: https://www。youtube。com/watch?v=ps-9q。。。 I reviewed this book on our YouTube channel! You can watch it here: https://www。youtube。com/watch?v=ps-9q。。。 。。。more

Suzy

Rogoff tells of the path to getting a Russian version of Sesame Street produced in the wreckage of the post-Soviet era。 Rife with corruption, miscommunication, cultural misunderstandings, and assassinations, it was a bumpy and circuitous process。 This book made me tense with worry for the production throughout, even though I knew it was eventually a success。 A very good read。

Gregory

A walk down memory lane aa I overlapped with the production but not the broadcast

Kate

Picked this up in anticipation of meeting the author at a Pop Up book group in NYC。 I was too old for Sesame Street, but my younger sister watched it a lot and I was interested in how the Muppets got to Moscow。 Natasha Lance Rogoff loved all things Russian and as a movie maker, she was the perfect person to be hired to bring Sesame Street to Russia in the mid 1990s。 She also fell in love and married an American during this time of her life and our children are the same ages。 She has my utmost re Picked this up in anticipation of meeting the author at a Pop Up book group in NYC。 I was too old for Sesame Street, but my younger sister watched it a lot and I was interested in how the Muppets got to Moscow。 Natasha Lance Rogoff loved all things Russian and as a movie maker, she was the perfect person to be hired to bring Sesame Street to Russia in the mid 1990s。 She also fell in love and married an American during this time of her life and our children are the same ages。 She has my utmost respect for creating the show and flying back and forth from the US to Russia countless times while pregnant and then with a baby。 The USSR had been broken up and Russia was trying democracy for a change of pace。 This book not only captures all the difficulty of bringing the unique American sensibility of Sesame Street to a very guarded, distrustful nation, but shows all the corruption and danger of a nation in transition。 This is narrative nonfiction at its best and I cannot wait to sit down with the author! 。。。more

Andrea Cid

A fast-paced, real life thriller of the team that produced Ulitsa Sezam, the Russian Sesame Street in the 90s。 Lance Rogoff is fearless, navigating US corporate politics, Russian oligarchs, journalist assassinations and gangsters while putting together a team of educators, writers, and artists to create a uniquely Russian children's show。 The background of massive cultural/economic/political upheaval after the fall of the Soviet Union is juxtaposed with the joy, creativity and resilience of Lanc A fast-paced, real life thriller of the team that produced Ulitsa Sezam, the Russian Sesame Street in the 90s。 Lance Rogoff is fearless, navigating US corporate politics, Russian oligarchs, journalist assassinations and gangsters while putting together a team of educators, writers, and artists to create a uniquely Russian children's show。 The background of massive cultural/economic/political upheaval after the fall of the Soviet Union is juxtaposed with the joy, creativity and resilience of Lance Rogoff and her Russian colleagues。 It would be unbelievable if it wasn't a true story。 A shocking, inspiring read。 。。。more

Amy

Wow 🤯 This book was fascinating, eye-opening, and crazy because it’s a TRUE STORY! It’s a rollercoaster ride of triumphs and losses from beginning to end and you’ll be rooting for Natasha’s team throughout their journey。 I didn’t want to spoil the ending by googling if Sesame Street (or ‘Ulitsa Sezam’ which is Sesame Street in Russian) actually makes it and I can guarantee the payoff is worth the wait。 An easy 5 star read!!

Justin Martin

Almost unbelievable story about the many talented, befuddled, and fearful folks who tried to make a Sesame Street show for post-Soviet Russia。 The violence in here is wild, but it's shot through with moments of both tenderness and real cultural conflict: does Russia want to modernize and risk forgetting its rich culture, or does it want to cling to its storied past but risk leaving its children behind? The world this book describes no longer exists, but it may later。 Almost unbelievable story about the many talented, befuddled, and fearful folks who tried to make a Sesame Street show for post-Soviet Russia。 The violence in here is wild, but it's shot through with moments of both tenderness and real cultural conflict: does Russia want to modernize and risk forgetting its rich culture, or does it want to cling to its storied past but risk leaving its children behind? The world this book describes no longer exists, but it may later。 。。。more